Success Kid. Old Spice Man. Rage Comics. These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage.
And honestly, who doesn’t love a good meme? They’re funny, clever, and great for social sharing. As a marketer, “memejacking” — or hijacking popular memes to describe a certain situation — can be a great way to create fun, engaging marketing content that shows off your brand’s personality and likability.
And we could always use some more content. In fact, the image we used above is a memejacking just for marketers. Keep reading for more meme examples, as well as tips for how to memejack your own.
What Is a Meme?
Let’s take a step back for a second for all you marketers we lost at the mention of the word “meme.” First of all, just to keep you from sounding ignorant at your next marketing meeting or cocktail party, meme is pronounced “meem,” rather than “meemee” or “mem-ay,” as one anonymous HubSpotter here has been known to mispronounce it.
A meme is quite simply a concept, behavior, or idea that spreads, usually via the internet. Memes most commonly manifest themselves in a visual such as a picture or a video, but it can also take the form of a link, hashtag, a simple word or phrase (e.g. an intentional misspelling), or even an entire website.
Why Memejacking Is Awesome for Marketing
Memejacking for marketing is helpful for so many reasons. We’ve touched on a few of these already, but let’s elaborate.
They’re Already Viral
A concept doesn’t exactly get classified as a meme if it’s not fun, engaging, and wildly popular. That’s why memes are so great for marketing. Rather than creating something from scratch and crossing your fingers that it “goes viral,” you’re leveraging an idea that is already successful.
They Make Great Social Media Fodder
You’re aware of all the fuss about visual content lately, right? Visual content is practically made for social media sharing, and because memes are usually visually oriented, they make great fodder for your social media accounts such as Facebook, Instagram, and Pinterest.
They Attract Traffic, Likes, and Links
Because memes are so share-worthy, they’re fantastic for generating traffic and visibility to your social media accounts. Memes attract likes, repins, comments, and shares like crazy — making it more likely that your social content will gain traction in social media and spread.
And when memes are used on your own website/blog, you’ll reap the benefits of traffic and inbound links, too.
They’re Quick and Easy to Create
For inbound marketers, content creation is a daily task. Because so much of your marketing campaigns depend on content (and fresh content, at that), having some easy-to-create types of content at your disposal is a marketer’s dream come true. Memes offer just that. They’re easy and usually take little time to create.
Check out our facebook page for some of our favorite memes and how we’ve applied it to our audience.
You might also want to check out “How to make a meme”