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Design Thinking: The best way to start your business

We’ve been seeing it in the innovative fortune 500 companies. Apple, Google, and Tesla to name a few, have it at their core. It’s Design Thinking: The most foolproof way to take a concept from idea to successful business. The Design Thinking process is a customer-centric approach to drive innovation. Design Thinking is the notion Read more about Design Thinking: The best way to start your business[…]

Becoming Warren Buffett

Investment Advice from Warren Buffett

One of the easiest ways to make an avoidable mistake is getting involved in investments that are overly complex. “Never invest in a business you cannot understand.” Warren Buffett There are too many opportunities out there to get hung up on studying a company or industry that is just not your strong suit. That is Read more about Investment Advice from Warren Buffett[…]

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How to Drastically Improve Your Customer Service

Customer satisfaction is imperative in gaining/retaining customers, which ultimately increases revenue and brand reputation. To gain a competitive advantage you consistently need to find and implement effective customer service practices. With the technological revolution, one of the most powerful contributors to customer services is the use of chatbots. With the development of artificial intelligence (AI) Read more about How to Drastically Improve Your Customer Service[…]

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How To Do Market Research Effectively

First, what’s market research? Market research is the process of learning about your potential customers. Who are they? What are their buying and shopping habits? How many of them are there? It sounds like a complex process for academics. But, it’s actually really simple. Why you should do at least a little market research: When Read more about How To Do Market Research Effectively[…]

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What You Really Need to Know About Cash Flow

Cash is king. You’ve heard it forever, but do you know what it really means? Cash in this context isn’t bills or coins, it’s money in the bank that you can spend today. It’s the single most important resource in any business, and also one that is way too frequently misunderstood. You need cash in Read more about What You Really Need to Know About Cash Flow[…]